About me
I am an active professional in the music industry, continuously studying and analyzing the strategies of leading music companies to stay ahead of trends. At present, I am managing two companies alongside Justin and Maria, which allows me to apply my expertise and gain hands-on experience in every aspect of the business. This ongoing work strengthens my skills and deepens my understanding of the ever-evolving music industry.
I have extensive experience in collaborating with others to ensure smooth operations and maintain industry fluidity. I believe in fostering strategic partnerships, even with competitors, to create stronger alliances and drive greater success in the industry. My approach is focused on leveraging these relationships to move more powerfully and effectively within the music business.
In addition i don't view music merely as work, but as a hobby and a passion. This mindset drives me to keep my companies innovative and up-to-date, steering clear of conventional industry models. I thrive on remodeling processes and embracing creative freedom, ensuring that both my personal approach and our companies remain accessible and flexible for everyone. My goal is to maintain an environment that encourages freedom, both for myself and for those we work with.
Experience
Co-Founder & Executive Strategist Extrinsic Music Group | Dec. 2023 - 2 yr 4 mos
As the Co-Founder and Executive Strategist of Extrinsic Music Group, I am actively involved in shaping the company’s strategic vision and decision-making processes. My role requires me to balance leadership with hands-on involvement, working alongside the team to drive key initiatives and maintain operational efficiency. While I hold an ownership stake, I prefer to work closely with the staff, fostering collaboration and ensuring that every decision supports the company’s growth and adaptability in a rapidly changing music industry. I continuously evaluate market trends, manage high-level partnerships, and oversee the execution of innovative projects that keep the company ahead of the competition. This ongoing experience has allowed me to hone my skills in business strategy, team leadership, and industry analysis.
Freelance | Apr. 2022 - Mar. 2023
About two years ago, I began my journey as a freelance music producer, focusing primarily on creating beats for artists within the SoundCloud rap scene. My work has largely been inspired by the styles of Playboi Carti and Ken Carson, producing beats in the Trap and SoundCloud rap genres. Over time, I've gained experience in crafting unique sounds, experimenting with different production techniques, and developing a strong ear for what resonates with both emerging artists and their audiences. Throughout this experience, I've built lasting relationships with artists, honing my skills in beat-making and sound design, and continue to explore new projects as I grow in the industry.
Self-employed | Feb. 2020 - Jul. 2021
In 2020, I started my journey as a YouTuber, where I not only created content for my own channel but also designed custom thumbnails to enhance the visual appeal of my videos. Over time, I expanded my skills and began creating thumbnails for other YouTubers, primarily focusing on channels in the "Brawl Stars" and PUBG gaming community. My work involved understanding each creator's branding and style to design eye-catching thumbnails that would attract viewers and drive engagement. This experience helped me refine my graphic design skills, particularly in creating visuals that align with popular trends in the gaming and entertainment space.
Skills
I’m not just someone who focuses on the business side of things. I’m deeply involved in the creative process as well since +4 years. As a producer and sampler, I love experimenting with all kinds of sounds, even those you might not expect, like everyday home noises. I enjoy taking these unique samples and turning them into something fresh and different. My goal is always to create something that stands out, something that hasn’t been done before. While I like to explore various genres, Drill and Trap are still two styles that resonate with me the most, and they have a strong influence on my work. I’m always evolving, pushing the boundaries of what’s possible, and looking for new ways to bring my creative vision to life.
I don’t consider this a 'skill,' but it’s a big part of what I do.
Genres
Instruments
Music Production Tools
Sound Engineering
Music Theory
Software & Tools
Production Methods
Currently Learning or Interested in...
My work process
Approach
My work process is centered around creativity and efficiency. I start by understanding the vision and goals of each project, then I focus on refining the details. Whether producing music, designing thumbnails, or managing business decisions, I prioritize collaboration, innovation, and staying adaptable to trends. I believe in working hands-on, keeping things flexible, and always striving for originality.
Prototyping
My approach to prototyping involves transforming ideas into tangible concepts. I begin by researching and gathering inspiration, then sketching out rough drafts or prototypes to visualize the final product. Whether it’s music production, design work, or business strategies, I focus on rapid iteration, testing, and refining to ensure the best possible outcome. I believe in hands-on experimentation to make sure the concept works before moving to final execution.
SEO and content
My approach to SEO and content strategy focuses on creating valuable, optimized content that resonates with target audiences while driving organic traffic. I begin by researching relevant keywords and trends, then develop engaging content that aligns with SEO best practices. I ensure that all content is both user-friendly and search engine-friendly, optimizing titles, descriptions, and metadata for maximum visibility. My goal is to boost online presence and improve search rankings through strategic content creation and continuous optimization.
Development phase
In the development phase, I focus on turning concepts into working models. This involves detailed planning, collaboration with team members, and continuous refinement to ensure the project aligns with its goals. I prioritize problem-solving and adaptability, ensuring that each phase of development is optimized for both functionality and user experience. My approach includes regular testing, feedback collection, and iterative improvements to bring the project to its final, polished state.
Test phase
During the taste phase, I focus on refining the final product by gathering feedback and fine-tuning details. This involves testing, making adjustments based on reactions, and ensuring the end result aligns with the desired vision and user preferences.
Migration
In the music migration phase, I focus on transferring music projects, samples, and files across different platforms or systems. I ensure compatibility between software, maintain audio quality, and resolve any issues to ensure a seamless transition, allowing for uninterrupted creativity and workflow.